Maruti Suzuki ends fiscal 2018 with record sales

2nd Apr 2018 2:48 pm

Indian car manufacturer announces 13.4 percent rise in car sales; brand is 2.2 lakh units away from expected sales by 2020 deadline.

The country's largest carmaker Maruti Suzuki has registered its highest-ever domestic sales in the financial year ending 2017-18 (Apr-Mar). The automaker announced record volumes of 17,79,574 units, up 13.4 percent year-on-year from 1,568,603 in the previous fiscal.

Of the total, domestic passenger vehicles sales were at 16,43,467 units, a growth of 13.8 percent from the 14,43,641 sold last fiscal. In March 2018, Maruti sold 1,47,170 units, up 15.3 percent year-on-year. Growth was achieved on the back of high demand for models such as Vitara Brezza, Dzire and Baleno, among others. Going ahead, the all-new Swift – which has received an upbeat response of over 1,00,000 bookings, so far – is expected to further bolster Maruti's volumes.

The entry-level Alto and Wagon R together sold 4,27,183 units, up 3.2 percent (FY2017: 4,13,981). In March, they sold 37,511 units, up 21.1 percent. The Alto, which has been the best-selling car in India for 14 consecutive years, recently entered a milestone of its own when it surpassed sales of 3.5 million.

The quintet of compact cars (Swift, Baleno, Ignis, Celerio and Dzire) has seen accelerated sales in recent months – particularly after arrival of the new third-generation Swift following its launch at the 2018 Auto Expo. For the fiscal, this lot sold 7,48,475 units – a robust 28 percent growth (FY2017: 584,850) – and in March 2018, they sold 68,885 units, up 13 percent.

Another growth driver for Maruti (and a massive one, at that) is its line of utility vehicles in the form of the Vitara Brezza, S-Cross, Ertiga and Gypsy. Here, the Vitara Brezza leads the charge; a long-time leader in the Top 5 UVs. This quartet of UVs sold 2,53,759 units in FY2018, which marks sterling growth of 29.6 percent (FY2017: 195,741) and 22,764 units in March, up 24.3 percent.

However, sales of the Ciaz premium sedan slid 8.6 percent to 58,913 units during the fiscal. Volumes were down 12.1 percent to 4,321 units in March. The new Hyundai Verna and the Honda City are giving it a tough time; and the fight is only set to become fiercer once Toyota introduces its Yaris sedan in India in May 2018.

Interestingly, on the cumulative sales front, Maruti's total sales are just 2,20,426 units shy of the two million mark – which is the number of new cars Maruti Suzuki has said it plans to sell by 2020. From the looks of it, that milestone could be attained before 2020 arrives.

The detailed statistics of Maruti Suzuki India's sales performance in March 2018 and in FY2018 are depicted below:

Maruti Suzuki sales 2018
AJIT DALVI

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