Kia facing problem of riches in decision on models for India
12th Jun 2018 3:03 pm
Korean carmaker is evaluating multiple products from its wide global product menu for possible launch in India.
Kia is facing a “problem of riches” in India, according to Manohar Bhat, marketing and sales head at Kia Motors India. With everything from small hatchbacks and MPVs to SUVs and even a four-door coupé in the Stinger, the carmaker has an expansive global line-up of models to cherry-pick from. Kia had showcased over 12 models from its international range at Auto Expo 2018, aside from the SP Concept that made its global debut in India.
Kia will start its India innings in 2019 with the production version of the SP Concept that could be named Trazor. As we had reported, the SUV will be followed by four more models, including a compact SUV. Two of the models will be assembled in India from CKD kits, and as things stand, the carmaker seems spoilt for choice. Speaking to our sister publication Autocar Professional, Bhat said, “We have a lot of vehicles in that regard and while we have many ideas for the Indian market, we are currently assessing the market needs by researching various customer groups and we will gradually decide what all models to introduce here. We are, in fact, facing a problem of the riches with so many offerings in Kia’s portfolio.”
He disclosed the production SP Concept will help Kia cater to the fast-growing utility vehicle segment, but hinted that the carmaker will not be restricted by body style. “We would want to bring in other models as soon as possible in a lot of other segments,” Bhat mentioned.
Front runners for India include the Kia Stonic crossover and Grand Carnival large MPV, with models like the Sportage and Rio likely to be under evaluation.
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