Martin Szlagowski Joins S&S Cycle 

S&S Cycle of Viola, Wisconsin welcomes Martin Szlagowski to its sales team as Manager, EMEA. Martin brings nearly three decades of performance motorcycle expertise and will be point man for S&S Cycle’s EMEA expansion efforts in this key region.

Most recently Szlagowski managed the UK/European sales offices of MAG Europe and before that a prominent Harley dealer in London. Operating in the heart of the London custom scene has given Martin a unique perspective deep relationships in that space.

“I’ve known and worked with Martin for years, I value his experience and I am excited to have him on the S&S crew. His industry experience and connections in the dealer network make him a valuable addition to our expanding team.” States S&S Vice President Paul Devine. Martin is based near London and is already working and traveling on behalf of S&S Cycle in the region.

Martin kicked off his V-Twin career by attending school at MMI in Phoenix, AZ and then through the H-D Service School and then H-D Business Classes at Juneau Ave, Milwaukee, WI.

In his youth he was an avid Motorcycle Road Racer but found his abilities were better suited to the performance side of the motorcycle.  This in turn lead to working with Professional racers in the Motorsports arena. A highlight was working on the Buell Factory Team with former MotoGP star Jeremy McWilliams. They formed a close relationship and carried on working together for many teams and manufactures in paddocks around the world.

“ I couldn’t be more excited about joining S&S Cycle, an iconic brand with a rich history in Proven Performance and innovation. The leadership team there have a vision for the future and I am glad to be on that journey with them & especially when they are celebrating their 60th year in the Performance Business.”

Outside of work Martin still attends motorcycle racing events from Flat Track to MotoGP, catching up with friends from the paddock and to watch truly talented racers battle it out on track. What could be more fun !

10 Responses to “Martin Szlagowski Joins S&S Cycle 


  1. 1 highrpm Mar 20th, 2018 at 9:45 am

    let’s see. emea = europe, middle east and africa. gee, maybe s&s leadership has globalization growth as its strategy, which means wall street. where have we seen this path trod before? oh yea, H-D. how will that change the good old s&s we all used to know.

  2. 2 highrpm Mar 20th, 2018 at 10:03 am

    i might add, it’s oh so hard for execs to turn down the temptation for the orders-of-magnitude compensation packages that going WS offers over the low factory floor hourly proletariat. matt of h-d likely knows lots on that subject.

  3. 3 Dave Koshollek Mar 20th, 2018 at 11:57 am

    Martin is a seasoned professional with deep roots in the V-Twin business. He’s well respected, has an abundance of energy and will do a fantastic job. Congratulations!

  4. 4 S&S Cycle Mar 20th, 2018 at 12:51 pm

    Wall Street? Where do you guys get this stuff?

    How about this scenario, Martin is a highly experienced professional in a market that we needed a highly experienced professional.

  5. 5 58_pan Mar 20th, 2018 at 1:45 pm

    @S&S Cycle, that scenario would be much too simple! You guys are gonna sell out we all know it LOL
    Just kidding love you guys and the stuff you make!

  6. 6 domino Mar 20th, 2018 at 7:08 pm

    Hey Martin … going to work for S&S!!!… How could you lose? … Lucky Dog!!

    ……….. Domino Dave………….

  7. 7 Rikki Battistini Mar 21st, 2018 at 8:17 am

    Well done Martin I know you will be a huge asset to S&S and the market in general.

  8. 8 Francesco Mar 21st, 2018 at 5:33 pm


  9. 9 LC Mar 26th, 2018 at 8:59 am

    Good call S&S and congrats Martin👍

  10. 10 Jarrod Mar 26th, 2018 at 9:50 am

    Congratulations Martin, and congratulations S&S!

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