Fast Motorcycle Industry News


Harley-Davidson Is Currently Reviewing Its Global Advertising. Harley wants to have the most effective and efficient resources to support a new marketing strategy and is reviewing its global advertising, digital and media campaigns. Harley-Davidson began its search last month and is in talks with agencies on a holding-company level. RFPs were issued last week. During the last quarter earnings report it was stated by the company that the marketing and advertising budget would be increased by 65%. In 2010, Harley-Davidson handed its creative business to Victors and Spoils, digital to DigitasLBi and media to Stardom Mediavest Group. Harley-Davidson is currently running an online campaign for its Project Rushmore range. This includes YouTube videos of riders testing out the bikes and explaining their features.

Ducati Registers Record Sales in 2015. Ducati Motor Holding The sold 54,800 motorcycles in the calendar year 2015 registering a 22% increase over the numbers achieved in 2014. It’s 9,683 more units than what it sold in the previous year. The affordable Scrambler model was the highest selling Ducati worldwide with over 16,000 units sold. After its launch, the Scrambler also became the first Ducati ever to make it to the top 10 bestselling motorcycles worldwide. The sales in the American market rose by 14%, and the Italian domestic market grew by 53%. It means that America still remains the biggest market for Ducati followed by Italy which accounts for 12% of Ducati’s overall sales. In Asia, the Chinese market grew by 46%. Ducati sells its motorcycles through 700 dealerships in 90 countries.

Indian Motorcycle Launched Its First Shop In The Philippines. On January 14, U.S. Embassy Manila’s Chargé d’Affaires (CDA) Michael S. Klecheski welcomed the guests and delivered the opening remarks, mentioning among other things that during World War II, Indian Motorcycle produced the Model 841 for the U.S. Army. Then guests enjoyed the American bbq-themed launch party set against an impressive backdrop display of Indian Motorcycle bikes

Motorcycle Industry Council Elected 3 Board of Directors. Eric Anderson, Kris Odwarka and Jim Woodruff have been elected by the Members of the Motorcycle Industry Council to serve on the 2016/2017 MIC Board of Directors. Paul Vitrano has been selected by Polaris Industries Inc. to be their representative on the MIC Board of Directors

Todd Balan, Vice President, Corporate Development, Exits Polaris. Todd Balan has elected to leave Polaris to explore other opportunities after six years of leading the Corporate Development team. Discussions regarding Balan’s transition began mid-2015, ensuring a smooth transition.

3 Responses to “Fast Motorcycle Industry News”

  1. 1 Harlan Jan 23rd, 2016 at 8:50 am

    Harley simply gave up market share to others more humble.
    Back when icon’s like Clyde Fessler ran their advertising and marketing a humble, soulful team of dedicated rider/advertising experts had the passion that the public felt.
    Corporations think they can lead the public down their corporate path. The fact is, you can’t fool the public for long. The consuming public is smarter than you think.
    Harley thrived on selling a lifestyle fueled by passion and respecting it’s customer. Sorry, Not these day’s. That what happens when corporate thinkers are put in charge and think like the automotive business.Everything is treated as a number. Just ask the accountants.

  2. 2 coma Jan 25th, 2016 at 8:40 am

    Funny that Cyril should mention here that Ducati is selling their new scrambler like hotcakes. I bet not everyone who bought the scrambler has seen their adverts. This bike is selling by itself, because Ducati inspiredly dressed up a real Ducati as a must-have scrambler. As opposed to HD’s effort of uninspiredly dressing up a cheaply made Honda knock-off as a Harley. No advertising strategy in the world will correct this error.

  3. 3 Woody's Jan 26th, 2016 at 11:16 am

    coma wins ☺

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