Fast Motorcycle Industry News

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California Biker Profile. Male, Old, Married And Moneyed. Only Half Of Those With A Motorcycle License Ride… New statistics prepared by the Motorcycle Industry Council show the median age of California motorcycle owners was 45 years old in 2012 – having risen from 33 years in 1990, 38 years in 1998 and 41 years in 2009. Median income for California motorcyclists was $64,130 in 2012, more than double what it was in 1990. More than 60% reported their annual household incomes at over $50,000, with almost 20% reporting incomes of over $100,000. Almost three quarters of them were employed. About 14% were retired. 1.7 million Californians currently hold licenses to operate motorcycles. But there are only 847,937 motorycles currently registered in the state. That means more than half the people licensed to ride motorcycles in California may not be riding at all. Depressing? Or an opportunity for motorcycle manufacturers?

EagleRider To Include All Indian Models In Fleet For Rent And Organized Tours. EagleRider, the world’s innovator and leading provider of motorcycle experiences, announced that it will add the Indian Motorcycle brand to its already impressive array of motorcycles for rent and tours. The firm is adding the all-new Scout and Roadmaster models in their 2015 offering. Pioneering the motorcycle rental concept in 1992, is now a full service motorcycle experience company offering Harley-Davidson®, Indian®, Honda®, BMW®, and Triumph rentals, one-way rentals, and guided and self-drive tours. With over 100 locations worldwide, EagleRider is the world’s largest motorcycle travel company.

National Highway Transport Agency Launched VIN-Driven Recall Search Engine. Owners may not always know their recalled vehicle still needs to be repaired. NHTSA’s new search tool lets you enter a Vehicle Identification Number (VIN) to quickly learn if a specific vehicle has not been repaired as part of a safety recall in the last 15 years. The new, free, online search tool is available on  and provides a quick and easy way to identify uncompleted recalls by entering a Vehicle Identification Number (VIN). All major light vehicle and motorcycle brands can be searched. After entering the VIN into the field, results will appear if the consumer has an open recall on their vehicle, and if there are none, owners will see “No Open Recalls.

Brammo Offers Massive Price Reduction Of $5000 On Its Electric Motorcycles. For the few among you already into electric motorcycles, at least as a commuter bike, can take advantage of an-end-of-summer promotion with a $5000 price reduction on the . The “lowest” Inertia Plus is now $6,995, down from $10,995, probably the best value electric motorcycle with one gear and 40 to 80 miles range. http://www.brammo.com/us-incentives/

9 Responses to “Fast Motorcycle Industry News”


  1. 1 Ray Aug 28th, 2014 at 8:58 am

    Imagine the number of used touring bikes for sale on eBay during the next 10 years. HD bikes value down the tube.

  2. 2 Rodent Aug 28th, 2014 at 9:37 am

    Thousands ride without the motorcycle endorsement, don’t they count? Illegal aliens are counted!

  3. 3 Foster Aug 28th, 2014 at 9:44 am

    Rodent made again a wrong statement. Illegal Aliens can’t obtain a California driver license. Any individual must prove first that he is a legal resident of California with business visa, green card, US passport

  4. 4 Rodent Aug 28th, 2014 at 1:10 pm

    Foster you should get educated
    Jerry Brown signed a law giving ILLEGALS drivers licenses

  5. 5 Rob Aug 28th, 2014 at 5:18 pm

    What% did the average american’s income rise in in that 22 year window?

  6. 6 Woody Aug 28th, 2014 at 7:25 pm

    Wow! That is a HUGE price drop on the Brammo bikes. I don’t see any description of what makes the Empulse and EmpulseR different (other than $2000 MSRP) though. Maybe I missed it. Unreal value for anyone looking for a daily local commuter sportbike.

  7. 7 Dr Robert Harms Aug 30th, 2014 at 9:35 am

    The upward shift in demographics is terrible new for Hd. Remember, however that the median is the 50th percentile of the distribution. I would also look at the mean or average age for a more complete picture.. I would also look at the study design which may or may not have included obvious dirt bikes. which would creat an apples/orange comparison

    In actual fact the demographic shift is obvious —-just attend any meet or Daytond

  8. 8 1550tc Aug 31st, 2014 at 2:56 am

    Doc just look at sales over the last 7 years of geezer glides over dynas and softail’s

  9. 9 JackS Sep 1st, 2014 at 8:23 am

    Regarding the EagleRider story, I was surprised during an August tour of the west by the number of European riders I met on the road. The majority had Florida plates. Of course, most bikes were HD, but I did meet a guy on an Indian.

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